A few years ago, the early morning scenario in almost every Indian household had one constant thing – elders reading newspapers for a good hour or two along with their breakfast. The advent of social media created a barrier in this habit being passed on to the next generation. Newspapers do come at our doors every morning but we rarely take out the time to read it thoroughly. Online news journals have only created more problems for the traditional media channel.
An after-effect of this is a decreasing level of general knowledge among the current generation. Nidhi Arora, an IIM Graduate and a Consulting firm director noticed that in the last decade, two out of three candidates were rejected only because they could not discuss current affairs. Having an overview of the political, social and economic happenings around you is important and Nidhi Arora created just something that the world needed. She wanted to make sure that children have access to the news around the world and take interest in reading them. She created ‘Children’s Post’, a 4-page-print-at-home e-paper which can be circulated easily and parents can ensure that their kids get their daily dose of current affairs.
Source - India Today
The inception of Children’s Post
Nidhi believes that apart from academic knowledge, how a person views and analyses the world is also extremely important. While sitting for job interviews, this is what sets candidates apart from each other. When a person has an opinion on the happenings around him/her since a long age, he/she grows up to be the real changemaker. However, there aren’t enough quality children’s newspapers in the country.
"When my son turned eight, I started looking for a daily newspaper for him. I looked, and looked, and looked -- for a year. When he turned nine, I decided he will either form the habit now, or never.So, in June 2017, I made a sample 4-page paper at home," says Nidhi, in an interview with India Today.
Source - Indian Women Blog
Every edition of the newspaper is made by a parent keeping in mind the needs of their own child. Each parent-editor puts in 5-6 hours per week to curate content for the Children’s Post. The completed copy then reaches Nidhi and Ekta for editing. Nidhi ensures that the language is simple and effective. The distribution model they follow is print-at-home. Nidhi says that the delivery costs are rising and printing costs are falling.
Sustaining the heavy competition
"It is my belief that a non-reflective surface like paper will send fewer stimuli to your brain and you'll be able to focus. Screens, even if you're reading only one thing, are stimulating your brain all the time, literally programming your brain to look for a new stimulus every few seconds. I have found myself getting distracted lately when trying to read a book. This never used to happen earlier," explains Nidhi, when asked about the competition from millions of ‘making-studying-fun’ apps.
The article included in the Children’s Post are completely authentic and well-researched. Digital news is often fake and misleading. We don’t want children to believe false news or propaganda content.
Source - India Today
Parents can subscribe to the Children’s Post and join their WhatsApp and Facebook groups for richer interactions.
“Being the only daily newspaper in India made exclusively for kids, the Children's Post should be a staple in every house which has a child above the age of eight. When you read a few sample copies, you see that this is, in fact, a door to a magical kingdom," says Nidhi.
#Newspaper #CurrentAffairs #Education #Startup #Innovation #Ideas #Parents #Mothers #Love #Inspiration