The success story of this Indian brand is older than India’s independence itself. You will be surprised to know that some eight decades ago, a tiny shop gave birth to this world famous business in Bikaner, Rajasthan.
In 1937, a man named Gangabishan Agarwal opened a small store which sold snacks to the passers-by. This was on his father’s direction who wanted to sell bhujiya (a deep-fried snack) to people. Gangabishan really knew how to make the tastiest snack in the town and soon people started flocking at the bhujiyawala store.
Gangabishan named the shop Haldiram which was his pet name. What started off as a humble bhujiya seller is now spread across 50 countries and earns a turnover of over Rs 3,500 crore!
After gaining popularity for making delicious bhujiya, Gangabishan Agarwal decided to take a leap and launch Haldiram’s first store in Delhi. This was way back in 1982. It took some time for business to pick but people who tasted Haldiram always did mouth publicity for its snacks.
Ten years later, the company began exporting its products to America and there was no looking back since then. Not many had the courage to take such a huge leap in businesses in those days but the risk is paid off. The brand is popular among people from all over the world for more than 100 products it makes.
However, a blow came Haldiram’s way in 2015 when America denied accepting its products stating traces of pesticides were found it the eatables. Despite this challenge and harm to the reputation, Haldiram outlets are going strong and are serving millions of people everyday by serving them lip-smacking food.
In 2013-14, Haldiram collected a total revenue of Rs 2,100 crore only from its branches in North India itself. From West and East zone, it did an annual sale of Rs 1,225 crore and Rs 210 crore came from its outlets in East India.
The immense popularity of the brand is evident from the kind of raw material it requires. Imagine using 3.8 billion litre milk, 80 crore kg of butter, 62 lakh kg potatoes and 60 lakh kg of ghee (clarified butter).
This is undoubtedly one of India’s biggest success stories which celebrates the fact that even if you start from a small store in a faraway town, you can achieve immense success. Its annual turnover is more than several famous international brands combined together.