Google PageRank is a well know and very crucial term on the web. Internet marketers have some kind of craze of this terms because of its importance in the search result ranking of webpages. For everyone from bloggers to webmaster and internet marketers, PageRank is important for everyone. This post is going try and make Google PageRank simple for people wanting to know about it.
What is Google PageRank ?
Google PageRank is a link analysis algorithm maintained by Google to index links and offer rank to a webpage based on other webpages linking to it. It is in fact a complex algorithm named after Google founder Larry Page. Google PageRank is one of the and most crucial factor taken in consideration by Google search algorithm before deciding the position a webpage may hold in the search result page for a query. It is generally observed that webpages with higher PageRank are placed higher for a query that webpages with lower PageRank, though this will not be applicable in all the cases and relevancy will be a key factor.
How is PageRank calculated ?
Google search is primarily based on the factors that how many links a webpages has from other pages. To evaluate the links and link value , Google PageRank was developed by Google founders Larry Page and Sergey Brin at Stanford University. Google algorithm has seen many changes and improvements toward making Google search better and to fight spammers and red hatters. Despite of all this Google PageRank remains the most crucial SEO element.
To understand Google PageRank in we can just understand the Google Considers the dofollow links to a webpages on other webpages on the internet and the PageRank of the webpages offering links to the initial webpage.
If webpage (a) has dofollow links from webpage (b) and webpage (c) , the PageRank of webpage (b) and (c) will be considered while deciding the PageRank of webpage (a).
What is the importance on Google PageRank ?
Google PageRank is important factor in SEO (Search Engine Optimization ). Google has always been saying that Google PageRank is one of the around 200 factors considered while deciding the search result ranking of a web page but webmasters have always given importance to this because of their own observations and also due to the fact that other factors are not evaluated using a numbers so not completely understood.
Over years , factor like performance , social signal have also gained popularity but people still give importance to PageRank. One of the most important benefits of PageRank or the links creating PageRank is that a page is crawled more frequently if it has more links of the web and thus the possibility of it being shown in search results is higher.
Google has taken key step to counter artificial PageRank creation attempts like link exchange or paid links etc and to do this they have implemented strict guidelines for webmasters.
Despite of the debate on the importance of PageRank , its importance remains unaffected and PageRank stands tall as the most important aspect of SEO in 2013 too.
Now , this can be seriously considered that having a good PageRank is indeed required but it is also important that webmasters focus on the actual important aspects like the quality of their service or content and making their webpages better for search crawlers and users.
How to improve PageRank ?
When people realized the importance of PageRank, many ideas were floated for the PageRank to improve. The key thought behind PageRank was that it could consider a link to a page from some other page a recommendation but that too should have to be naturally created and not manipulated. Many webmasters used techniques that could harm the principle idea of PageRank by means of link exchange, link directories , link farms , paid links and auto comment submission robots.
Google has timely taken steps and now many such sites have disappeared from search results too. So the best way to improve PageRank is to use the natural way. The natural way is that a user knows about the service or content offered by a website or blog and creates a link to the webpage on a page owned by them. Now to improve this users must create a strategy to promote websites , so that people visit and create links.
In recent time social media sharing has also become important and when visitors like some thing on a website , there is always a chance that they also share it on their social profiles.
For large business website the strategy is different because they can spend sufficient money for such promotion but for smaller businesses the process is time taking and manual but produces results over a period of efforts. Creating a strategy to attract visitors and engaging them is the fundamental of successful PageRank building. Commenting , social interaction , joining forums and groups for promotion are all king of ways that can be incorporated in the strategy to promote a website.
The challenges in front of PageRank ?
The early challenges that PageRank faced was primarily the artificial PageRank creation attempts but in recent time there have been challenges like the increased awareness of PageRank causing webmasters to mark “nofollow” to even the very natural links that they have placed to increase the usability of the page. This cause the quality webpages to be linked using “nofollow” and later promotes attempts of paid “dofollow” links which is strictly prohibited by Google. Google engineers are working improve the search algorithm and in those attempts , the Google Panda algorithm has now been integrated with primary Google Search algorithm. An Update to the Google Penguin Algorithm is also anticipated in May 2013.